Educating consumers on the profound impact of diet and physical activity on health is essential for the wellbeing of our society and the continued growth of the nutrition industry. The Marketing Initiative of the Year award is designed to reward exceptional achievements in nutra marketing of finished products. We invite entries from organizations that have showcased innovation, creativity, and effectiveness in developing new campaigns, brands or markets. This award honours outstanding projects that not only exhibit creative excellence but also effectively address key nutritional or physical activity challenges—while clearly communicating the science in a way that is engaging and easy for consumers to understand.

Our judging panel will base their decision on the following criteria:

• Be a marketing initiative that took place in the past 2 years
• Ability to educate the target audience on the impact of nutrition, and/or physical activity on their health and wellbeing
• Evidence of how well the campaign resonated with the target audience, including relevant metrics
• A unique approach that made the initiative stand out in the marketplace, including the use of latest technology
• What gives your marketing initiative the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition
  

To view the requirements for this category, click to download

Entries for The NutraIngredients Europe Awards, Marketing Initiative of the Year category are required to be carried out in Europe.

JUDGING PROCESS: 

• Entries will be received and reviewed by the NutraIngredients Europe Awards Judging Panel made up of independent judges from the industry.
• Our 2026 finalists will be confirmed and notified in end of March 2026.
• Our 2026 winners will be announced during an awards' presentation in Barcelona on Wednesday May 6, 2026.