As holistic wellness continues to shape consumer choices, ingestible beauty is evolving into a dynamic category that brings together nutrition, skin science and self-care. Today's consumers are seeking products that not only enhance appearance but also support skin barrier function, hydration, elasticity and resilience from the inside out. Whether delivered as supplements, functional foods or beverages, beauty-from-within solutions continue to push the boundaries of innovation.

Our Product of the Year: Beauty-from-within category celebrates excellence in branded and own-label products designed to support skin, hair and nail health across all life stages. Eligible products may target skin, hair, nails and overall cellular vitality, leveraging ingredients such as collagen peptides, ceramides, hyaluronic acid, antioxidants, adaptogens, probiotics, postbiotics and botanical extracts.

Our Judges will look at how your product meets specific needs and will base their scores on your evidence to demonstrate:

• Whether your product meets a genuine consumer demand, and how relevant the core ingredient is in meeting this demand
• Evidence that the product works for its specified use, including peer reviewed data to back up any performance or health claims made
• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
• Packaging design, consumer appeal, ease of use and innovation
• Evidence that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
• What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)
  

To view the entry questions for this category, click to download

REQUIREMENT: Entries for the NutraIngredients Europe Awards Product of the Year categories are required to have the finished product commercially available in Europe.
Entry holders for this category are also required to submit 4 samples of their finished product for judging to William Reed's headquarters in the United Kingdom. More details & instructions will be shared when an entry is submitted.