As holistic wellness continues to shape consumer choices, ingestible beauty is evolving into a dynamic category that blends nutrition, skin science, and self-care . Today’s consumers seek products that not only enhance appearance but also support skin barrier function, hydration, elasticity, and stress resilience — all from the inside out. Whether in ready-to-drink, snackable formats, or traditional supplements, the fusion of nutrition and beauty is reaching new heights. Our Beauty-from-within Product of the Year category celebrates excellence in branded or own-label supplements, functional foods, and beverages designed to support beauty from within. This includes products that nourish skin, hair and nails across all age groups, setting new standards for innovation and effectiveness in the beauty industry. Eligible products may target skin, hair, nails, and overall cellular vitality, leveraging ingredients such as collagen peptides, ceramides, hyaluronic acid, antioxidants, adaptogens, probiotics, postbiotics, and botanical extracts .

Our Judges will look at how your product meets specific needs and will base their scores on your evidence to demonstrate:

• Whether your product meets a genuine consumer demand, and how relevant the core ingredient is in meeting this demand
• Evidence that the product works for its specified use, including peer reviewed data to back up any performance or health claims made
• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product
• Packaging ease of use and design, including appeal and ease of use, novelty
• Evidence that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data)
• What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

To view the requirements for this category, click to download

Entries for The NutraIngredients Europe Awards, Product of the Year categories are required to have the finished product commercially available in Europe.

Entry holders for this category are also required to submit 4 samples of their finished product for judging. More details & instructions will be shared when an entry is submitted.

JUDGING PROCESS: 

• Entries will be received and reviewed by the NutraIngredients Europe Awards Judging Panel made up of independent judges from the industry.
• Our 2026 finalists will be confirmed and notified in end of March 2026.
• Our 2026 winners will be announced during an awards' presentation in Barcelona on Wednesday May 6, 2026.