Companion animal nutrition has become one of the fastest-growing areas of innovation, driven by pet owners who are increasingly focused on supporting the health, wellbeing and longevity of their pets through nutrition. This award celebrates excellence in branded and own-label nutrition products developed for companion animals, recognising innovative solutions that address specific health and wellness needs.

Eligible entries may target digestive health, mobility, cognitive function, immune support, skin and coat health, healthy ageing, weight management and overall vitality. Whether delivered in the form of supplements, functional treats, powders, liquids or other nutritional formats, this category celebrates products that combine nutritional science, consumer appeal and commercial success to help pets live healthier, happier and more active lives.

Our Judges will look at how your product meets specific needs and will base their scores on your evidence to demonstrate:

• Whether your product meets a genuine consumer demand, and how relevant the core ingredient is in meeting this demand
• Evidence that the product works for its specified use, including peer reviewed data to back up any performance or health claims made
• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
• Packaging design, consumer appeal, ease of use and innovation
• Evidence that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
• What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)
  

To view the entry questions for this category, click to download

REQUIREMENT: Entries for the NutraIngredients Europe Awards Product of the Year categories are required to have the finished product commercially available in Europe.
Entry holders for this category are also required to submit 4 samples of their finished product for judging to William Reed's headquarters in the United Kingdom. More details & instructions will be shared when an entry is submitted.