The metabolic health category is undergoing rapid transformation, driven in part by the widespread adoption of GLP-1 receptor agonist drugs and a growing consumer focus on long-term health outcomes. Where the market once centered on products targeting energy expenditure, appetite control, or body composition, today's landscape is increasingly focused on supporting healthy glucose metabolism, insulin sensitivity, metabolic flexibility, and overall cardiometabolic wellness.

This creates opportunities for products designed to complement the needs of current and former GLP-1 users, as well as natural solutions backed by evidence for blood sugar management and metabolic health support.

This award celebrates the most innovative branded or own-label supplements, functional foods, and beverages designed to help consumers achieve and maintain optimal metabolic health.

Our Judges will look at how your product meets specific needs and will base their scores on your evidence to demonstrate:

• Whether your product meets a genuine consumer demand, and how relevant the core ingredient is in meeting this demand
• Evidence that the product works for its specified use, including peer reviewed data to back up any performance or health claims made
• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
• Packaging design, consumer appeal, ease of use and innovation
• Evidence that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
• What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)
  

To view the entry questions for this category, click to download

REQUIREMENT: Entries for the NutraIngredients Europe Awards Product of the Year categories are required to have the finished product commercially available in Europe.
Entry holders for this category are also required to submit 4 samples of their finished product for judging to William Reed's headquarters in the United Kingdom. More details & instructions will be shared when an entry is submitted.